been established since 1989 and they have quickly grown into Ireland's
largest independent bookmaker. Although this is partly due to the
flotation of Paddy Power, there's no denying that they have ballooned as
a company since going online in 2001, especially in 2006 and 2007.
their main Irish rival, managing director John Boyle is keen to nurture
a sense of customer loyalty through competitive products and a top
class level of service. This is a bookmaker now making waves in the UK
as well as Ireland, with customers enjoying competitive odds across a
wide range of sports and the horse racing service available is
Naturally, Boylesports stay true to
their Irish selves by focusing on a lot of Irish sports, while a lot of
the betting specials might relate to the Irish football or rugby union
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Boylesports has been established since 1989 and they have quickly grown
into Ireland's largest independent bookmaker. They have ballooned as a
company since going online in 2001 and managing director John Boyle is
keen to nurture a sense of customer loyalty through competitive products
and a top class level of service.
There are over 800 employees
based at their headquarters in Dundalk, with the company having come a
long way from the original betting shop business. Boylesports are
regulated by the Isle of Man government and are now a leading player in
the UK betting industry.
Odds and Markets
It must be said that the Irish firm bet to very competitive margins on
football and racing, although perhaps less so on some of the fringe
sports that they offer. They often make amends in this area by offering
enhanced place terms such as ¼ odds for the first 6 places on the major
golf tournaments. For the high-profile soccer matches, you'll often see
them taking a stand-out position on a favourite such as Chelsea or
Barcelona as they strive to grow their market share on pricing.
football and horse racing are the bread and butter, there are a range
of other sports covered, including Irish ones such as GAA Football and
GAA Hurling. Boylesports have really improved their depth of coverage
for many of these sports, with the range of markets available for
American football, tennis and basketball particularly impressive.
The Boylesports website really has come on leaps and bounds in the past
two years, with the powers-that-be recognising that their online
offering has to be slick, quick and user-friendly. The homepage is
crammed with betting information, with racing and football events or
promotions featured on a rotating graphic, while comprehensive lists of
meetings and matches are stationed underneath this. There is a live
betting window on the right-hand side underneath the betting slip.
are quick links on the left-hand menu which takes the customer through
to either live betting, racing or football, with the In-Play section
retaining the look and feel of the pre-match sections of the website.
Therefore, there are others that do live betting better than
Boylesports, with the customer needing to manually refresh the page to
make sure they are viewing the latest odds. However, placing a bet
couldn’t be simpler and the same goes for multiple bets.
Customer service is 24/7 and, with live chat readily available, and
their telephone and email support is generally quick and reliable.
Customer Service Email
Customer Service Telephone Number
0800 22 00 66
Sign Up Offer
Boylesports offers all new customers £20 of free bets. Use promotion code MAXIMUMBONUS to get the full bonus.
Enhanced Places on Big Sporting Events
the sort of bookmaker that will offer each way 1/4 odds a place
1-2-3-4-5-6 for the golf majors every year, along with the Grand
National and other sporting events where there is a big field and
customers want more value.
Every Second Counts - Football and Racing
is a really good promotion which means that customers backing a horse
to win a race or a football player to score the first goal will have
their stake refunded if the horse / player doesn't win / score first but
finishes / scores second.
Best Odds Guaranteed - Horse Racing
an early or a board price on any UK/Irish horse race and if the
starting price (SP) is greater, Boylesports WILL PAY THE BETTER PRICE!
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Live Streaming Details
Boylesports offer live streaming of every race in the UK and Ireland
thanks to their agreement with ATR and Racing UK. It means that
customers simply need to place a small bet to get access to live
pictures of the race they want to watch.